This webinar reveals the psychological principles that drive purchasing decisions at agritourism destinations. We will explore proven pricing strategies through real-world case studies from trusted institutions like Harvard Business Review giving those insights an agritourism lens.

Learn to structure pricing that takes revenue and customer satisfaction into account. We will discuss the pros/cons of different types of pricing such as: one flat cost for full access; one admission fee plus on-site fees for special activities (apple cannon, animal feed, etc); season passes/VIP passes; fast-passes; on-site vs. online ticketing; pricing bundles and more.

As a result of this session, you will be better able to:
● Understand key psychological triggers that influence visitor spending patterns
● Leverage case studies to apply data-driven insights to your destination
● Implement timing-based pricing strategies to maximize advance purchases