*MOST POPULAR*
Your customers have countless ways to spend their time. How do you attract them to your food/bev/ag operation? In this workshop, we will explore branding and marketing strategies to get customers in your doors and keep them on-site longer. This is a working session where you will be guided through clearly defining your brand including how you talk about who you are, how to build your target audience segments, and ways to leverage various marketing tools like public relations, social media, and email marketing.

*NEW*
Understand how to effectively use AI in your business and leverage AI as a tool (not a magic wand). We will cover what to put in to get out what you need and what to do with that information once you have an output from an AI tool. Will also include a light overview of marketing strategies for farms.

*MOST POPULAR*
Get the tools and mindsets to build a winning strategy and ensure that strategy is actionable for your team and organization. Learn how to identify your strategic options and create a process to help you make marketing choices. Discover how to activate strategic marketing choices and tie them to your financial goals. As a result of this session, you will be better able to: Develop annual financial goals for your organization; Apply marketing strategies and tactics that align with your financial goals; Translate strategy to achieve common goals and ensure the strategy is actionable and feasible; Effectively organize, communicate, and activate strategy.

As social media moves more and more toward entertainment, algorithms reward accounts that share videos. Video content tends to receive more impressions and a wider reach. In this session, we’ll explore types of content, how to find trends and explore what truly moves the needle on social media.