Workshops + Speaking Engagements
Maureen Ballatori is the Founder + CEO of Agency 29, a brand-building firm for food, beverage and agriculture brands. She is a national speaker and workshop facilitator sharing valuable consumer trends and insights for leaders in agribusiness and their teams.
Speaking Engagement Topics
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BRANDING: How to Level-Up Your Brand and Hone Your Marketing
*MOST POPULAR*
Your customers have countless ways to spend their time. How do you attract them to your food/bev/ag operation? In this workshop, we will explore branding and marketing strategies to get customers in your doors and keep them on-site longer. This is a working session where you will be guided through clearly defining your brand including how you talk about who you are, how to build your target audience segments, and ways to leverage various marketing tools like public relations, social media, and email marketing. -
AI: How to Leverage AI for Food, Beverage, and Agriculture Brands
*NEW*
Understand how to effectively use AI in your business and leverage AI as a tool (not a magic wand). We will cover what to put in to get out what you need and what to do with that information once you have an output from an AI tool. Will also include a light overview of marketing strategies for farms. -
STRATEGY: Designing and Executing Your Annual Strategic Plan
*MOST POPULAR*
Get the tools and mindsets to build a winning strategy and ensure that strategy is actionable for your team and organization. Learn how to identify your strategic options and create a process to help you make marketing choices. Discover how to activate strategic marketing choices and tie them to your financial goals. As a result of this session, you will be better able to: Develop annual financial goals for your organization; Apply marketing strategies and tactics that align with your financial goals; Translate strategy to achieve common goals and ensure the strategy is actionable and feasible; Effectively organize, communicate, and activate strategy. -
MARKETING: Short Form Video + Social Media Algorithms for Instagram + TikTok
As social media moves more and more toward entertainment, algorithms reward accounts that share videos. Video content tends to receive more impressions and a wider reach. In this session, we’ll explore types of content, how to find trends and explore what truly moves the needle on social media.
Emcee Services
Whether you're hosting a corporate conference, charity gala, wedding, or entertainment show, Maureen will ensure everything runs smoothly, keeping your audience entertained and the program on track. Whether you're looking to add polish to a high-profile event or liven up a casual gathering, Maureen can provide the professionalism, enthusiasm, and expertise to make your event unforgettable.
Event Facilitation: Seamlessly guiding the flow of the event from start to finish, ensuring transitions between speakers, presentations, and entertainment are smooth and professional.
Audience Engagement: Keeping the audience involved and engaged with humor, insights, and personalized interaction, creating a memorable experience for all.
Customized Approach: Tailoring our emcee style and tone to fit the theme and mood of your event, whether it’s formal, casual, or festive.
Time Management: Managing the program's timing to ensure that speakers, segments, and activities stay on schedule, keeping everything running efficiently.
Brand Representation: As the face of your event, our emcee will professionally represent your brand or organization, reflecting your values and messaging throughout the program.
“Having Maureen emcee our annual conference provided critical benefits to our attendees. She was able to provide value-added commentary throughout the day and her ability to recognize critical takeaways for the attendees was additive to each individual panel and session. We look forward to engaging with her again!”
Allison Hohn, Executive Director of Naturally MN, formerly known as Grow North
“Your presentation was very well received and we had tons of great questions from participants. This was an excellent addition to the curriculum and provided very useful tools for them to use.”
— Jessica Stanley-Updyke, SUNY Research Foundation