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Designing and Executing Your Annual Strategic Plan

  • NAFDMA Agritourism Convention + Expo Lexington, KY (map)

Get the tools and mindsets to build a winning strategy and ensure that strategy is actionable for your team and organization. Learn how to identify your strategic options and create a process to help you make marketing choices. Discover how to activate strategic marketing choices and tie them to your financial goals.As a result of this session, you will be better able to:

  • Develop annual financial goals for your organization

  • Apply marketing strategies and tactics that align with your financial goals

  • Translate strategy to achieve common goals and ensure the strategy is actionable and feasible.

  • Effectively organize, communicate, and activate strategy.

NAFDMA Agritourism Convention + Expo
Lexington, KY
February 6-10, 2025

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